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Search Marketing Program FAQs
What is SEO markup schema?
SEO markup schema, or structured data markup, is a type of code that website owners can add to their web pages to provide search engines with additional information about the content on those pages. This markup helps search engines understand the context and meaning of the content, which can lead to more informative and higher rankings. Schema markup uses a standardized vocabulary of tags or “schemas” that describe different types of information, such as:
Events: Information about events, including dates, times, locations, and descriptions.
Products: Details about products, including prices, availability, and reviews.
Local businesses: Information about businesses, such as their name, address, phone number, and hours of operation.
Recipes: Ingredients, cooking times, and nutritional information for recipes.
Reviews and ratings: Aggregate ratings and individual user reviews for products, services, and organizations.
Articles and blog posts: Information about the author, publication date, and article title.
FAQs: Frequently asked questions and answers.
Video content: Information about videos, including duration and thumbnails.
By using schema markup, website owners can enhance the way their content appears in search engine results pages (SERPs) and provide search engines with the data needed to create rich snippets that stand out and provide more information to users.
Local Business Directory Listings & SEO
Local business directory listings and citations should not be overlooked in any local SEO strategy. They are fundamental to building an online presence, especially for businesses that cater to local markets. Always ensure that your business information is accurate, consistent, and optimized across all platforms and directories to fully harness local SEO's benefits.
An SEO citation, often referred to as a "local citation", is any mention of a business's Name, Address, and Phone number (NAP) on the Internet. NAP details are crucial for companies that wish to rank well in the local organic search results because search engines like Google consider these details when determining which companies to show for geo-targeted searches.
Consistency is vital to ensuring that your NAP details are consistent across all platforms, including your website, social media profiles, and directory listings. Even minor discrepancies, like "St." versus "Street" or different phone number formats, can confuse search engines and reduce your local ranking potential.
Due to the importance of citation consistency, Focused Local uses directory listing management tools to correct and maintain our customer's NAP details across the various online directories and websites. NAP details are a foundational element of local SEO; ensuring that your business's name, address, and phone number are consistently represented across the web can help improve your visibility in local search results.