Stay current on the latest digital marketing trends by opting-in to receive the most recent news and articles. We cover topics regarding website design, best search marketing practices and social media management tips.
Digital Marketing & Social Media Management News
Stay current on the latest digital marketing trends by opting-in to receive the most recent news and articles. We cover topics regarding website design, best search marketing practices and social media management tips.
Search Marketing Topics
Frequently Asked Questions
What is Content Marketing?
Content marketing involves creating relevant content for your target audience on site pages, blog articles and social media posts. When you optimize this content for search engines, it will improve your website’s ranking visibility and increase organic traffic click throughs.
What is Link Building?
Link building is the practice of acquiring high-quality backlinks to your website from other reputable sites, including social media venues. It’s crucial in search marketing because it helps improve your website’s authority and search engine rankings.
What is Pay-Per-Click Advertising (PPC)?
PPC, or Sponsored Search, is a form of online advertising where companies pay a fee for ad placement on search engine results pages. It can be an effective approach to gain top page visibility however, obtaining high organic rankings is usually a better long-term ROI.
November 20, 2024
Best Practices for Search Optimizing an eCommerce Website
An effective SEO plan for eCommerce product pages ensures that your products are discoverable, relevant, and engaging for both search engines and customers. Here’s a strategic plan to optimize eCommerce product pages for SEO. Keyword Research Find Target Keywords: Research…
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POSTED BY
Marnie Kunz
November 20, 2024
SEO Strategy – Rewriting Old Blog Articles
Rewriting old blog content is a powerful SEO strategy that can improve search rankings, drive more traffic, and re-engage your audience. Here are several guidelines to optimize old blog content effectively. Identify Blog Posts to Rewrite Use Analytics Tools: Identify…
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POSTED BY
Marnie Kunz
October 15, 2024
What Is The Expected Return On Investment Of An SEO Program
The expected return on investment (ROI) for an SEO program can vary significantly depending on several factors, including the competitiveness of the industry, the quality of the SEO strategy, and the timeframe in which the results are evaluated. However, here’s…
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POSTED BY
Marnie Kunz
October 15, 2024
Has Social Media Become The New Google Search Engine
Social media platforms have increasingly become powerful players in areas where Google traditionally dominated, such as content discovery, search, and advertising. While Google remains the leader in traditional search and advertising, social media platforms like Instagram, Facebook, TikTok, and X…
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