Stay current on the latest digital marketing trends by opting-in to receive the most recent news and articles. We cover topics regarding website design, best search marketing practices and social media management tips. 

Digital Marketing & Social Media Management News

Digital Marketing & Social Media Management News

Stay current on the latest digital marketing trends by opting-in to receive the most recent news and articles. We cover topics regarding website design, best search marketing practices and social media management tips. 

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Frequently Asked Questions

Content marketing involves creating relevant content for your target audience on site pages, blog articles and social media posts. When you optimize this content for search engines, it will improve your website’s ranking visibility and increase organic traffic click throughs.

Link building is the practice of acquiring high-quality backlinks to your website from other reputable sites, including social media venues. It’s crucial in search marketing because it helps improve your website’s authority and search engine rankings.

PPC, or Sponsored Search, is a form of online advertising where companies pay a fee for ad placement on search engine results pages. It can be an effective approach to gain top page visibility however, obtaining high organic rankings is usually a better long-term ROI.

Webpage SEO
March 22, 2024

What are SEO Attributes of a Website

SEO attributes of a website are key elements and practices that make it more attractive to search engines, thereby helping it to rank higher in search engine results pages (SERPs). These attributes can be broadly categorized into on-page SEO, off-page…

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POSTED BY

Marnie Kunz

Blogs Increase Rankings
March 22, 2024

Importance of Blog Posts in Search Marketing

Blog posts play a crucial role in search marketing for several reasons. They can significantly impact your website’s visibility, traffic, and engagement by contributing to your SEO and overall online presence. Here’s why blog posts are important and how they…

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POSTED BY

Marnie Kunz

Organic Search Rankings
March 22, 2024

Which is More Effective – Paid Search or Organic Rankings

The effectiveness of high-ranking search results (achieved through SEO) versus sponsored search programs (SEM or paid search advertising) depends on your specific goals, budget, target audience, and timeline. Both strategies offer advantages and can be more effective in different scenarios…

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POSTED BY

Marnie Kunz

Search Marketing & SEO
March 22, 2024

What is the Difference Between Search Marketing & SEO

Search Marketing and SEO are closely related concepts within the digital marketing realm, but they focus on different aspects of promoting a website or brand online. Here’s a breakdown of the main differences: Definition and Scope Search Marketing is a…

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POSTED BY

Marnie Kunz

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