Stay current on the latest digital marketing trends by opting-in to receive the most recent news and articles. We cover topics regarding website design, best search marketing practices and social media management tips.
Digital Marketing & Social Media Management News
Stay current on the latest digital marketing trends by opting-in to receive the most recent news and articles. We cover topics regarding website design, best search marketing practices and social media management tips.
Search Marketing Topics
Frequently Asked Questions
What is Content Marketing?
Content marketing involves creating relevant content for your target audience on site pages, blog articles and social media posts. When you optimize this content for search engines, it will improve your website’s ranking visibility and increase organic traffic click throughs.
What is Link Building?
Link building is the practice of acquiring high-quality backlinks to your website from other reputable sites, including social media venues. It’s crucial in search marketing because it helps improve your website’s authority and search engine rankings.
What is Pay-Per-Click Advertising (PPC)?
PPC, or Sponsored Search, is a form of online advertising where companies pay a fee for ad placement on search engine results pages. It can be an effective approach to gain top page visibility however, obtaining high organic rankings is usually a better long-term ROI.
March 17, 2025
Advantages of a Content Management Platform – Website Development
Focused Local develops most of our website projects utilizing a Content Management System (CMS) platform like WordPress. A CMS backend provides numerous advantages for website management, making it an essential tool for businesses, bloggers, and organizations. Key benefits include –…
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POSTED BY
Marnie Kunz
January 28, 2025
Advantages of a Breadcrumb Navigation for SEO
Breadcrumb navigation offers several advantages for SEO and your site visitors experience. Breadcrumbs are typically text navigation links added at the top of each page of the website, under the page header. SEO Advantages Improved Crawlability: Breadcrumbs help search engine…
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POSTED BY
Marnie Kunz
January 28, 2025
Does AI Content Rank Well In Search Results
AI-generated webpage copy can perform well in search results, but its success depends on several factors. Strengths of AI-Generated Copy for SEO Keyword Optimization: AI tools can efficiently analyze and integrate relevant keywords into the content, boosting search visibility. Scalability: …
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POSTED BY
Marnie Kunz
December 23, 2024
Elevate Your Business Visibility with Our Social Platform Ad Campaigns
At Focused Local, we specialize in crafting tailored ad campaigns that amplify your brand presence, engage your target audience, and drive results. Here’s how we work our magic across Facebook, Instagram, and LinkedIn – Facebook: Unlocking Broad Reach and Engagement…
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