Stay current on the latest digital marketing trends by opting-in to receive the most recent news and articles. We cover topics regarding website design, best search marketing practices and social media management tips.
Digital Marketing & Social Media Management News
Stay current on the latest digital marketing trends by opting-in to receive the most recent news and articles. We cover topics regarding website design, best search marketing practices and social media management tips.
Search Marketing Topics
Frequently Asked Questions
What is Content Marketing?
Content marketing involves creating relevant content for your target audience on site pages, blog articles and social media posts. When you optimize this content for search engines, it will improve your website’s ranking visibility and increase organic traffic click throughs.
What is Link Building?
Link building is the practice of acquiring high-quality backlinks to your website from other reputable sites, including social media venues. It’s crucial in search marketing because it helps improve your website’s authority and search engine rankings.
What is Pay-Per-Click Advertising (PPC)?
PPC, or Sponsored Search, is a form of online advertising where companies pay a fee for ad placement on search engine results pages. It can be an effective approach to gain top page visibility however, obtaining high organic rankings is usually a better long-term ROI.
April 30, 2024
How To Build Quality Backlinks
Building quality webpage links, also known as backlinks, is a critical part of search engine optimization (SEO). Quality backlinks can help improve your site’s visibility and ranking in search engine results pages (SERPs). Here are some effective strategies to help…
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POSTED BY
Marnie Kunz
April 30, 2024
What Algorithms Google Uses To determine Ranking Hierarchy
Google uses a variety of algorithms and factors to determine the ranking hierarchy of websites in keyword search results. The specific algorithms and their inner workings are proprietary and not fully disclosed by Google. However, based on information Google has…
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POSTED BY
Marnie Kunz
March 22, 2024
What are SEO Attributes of a Website
SEO attributes of a website are key elements and practices that make it more attractive to search engines, thereby helping it to rank higher in search engine results pages (SERPs). These attributes can be broadly categorized into on-page SEO, off-page…
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POSTED BY
Marnie Kunz
March 22, 2024
Importance of Blog Posts in Search Marketing
Blog posts play a crucial role in search marketing for several reasons. They can significantly impact your website’s visibility, traffic, and engagement by contributing to your SEO and overall online presence. Here’s why blog posts are important and how they…
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