Graphic design & website development

The Focused Local team has been delivering industry recognized graphic design and website development services for the past decade. We have experience creating graphically rich designs while presenting a professional appearance for businesses in the Retail, Consumer, Industrial, and Business Services markets. We provide a comprehensive approach to the development and launch of a website, mapping the content pages for navigation, the graphical presentation, webpage mockups, content writing, and the technologies required.

Graphic design &
website development

Website Strategy

Define the website message & target audience expectations

Website Navigation

Determine how best to deliver and promote your products & services

Engaging Content

Provide content that will captivate & inform your target audience

Professional Design

Create a design that promotes your brand & is dynamic

Lead Generation

Your website should be a sales tool to generate leads

Search Optimization

Use the website as a SEO & social media platform

Our project management ensures that your new website is aesthetically pleasing, the functionality is end-user friendly, engaging to your target audience, and meets or exceeds your business objectives. The design lead and support team will work with you throughout the entire ‘build’ process, guaranteeing you achieve the desired outcome while staying within the stipulated project scope and launching the new website on time and within budget.

SEO Website Design Process

Website Design Objective

An important predesign step to the overall project is understanding the requirements and preferences of your intended audience from a digital perspective and how best to engage them with search-optimized content and industry-related design attributes such as quote forms, blog opt-in, online scheduling, and chat.

Studying your competitors’ websites, the graphical presentation, content provider, navigation structure, and varying page functionality will help you deliver a website that offers a positive end-user experience.

Additionally, discussing the scope with several of the most regarded customers can reveal valuable insights into a ‘pro and con’ list to consider.

Website Navigation Structure

It is essential to create a visual representation of the internal page structure, which represents how the website content will be organized and presented; this is called a ‘site map’. The site map can be a basic sketch illustrating the page hierarchy and links.

We will then convert this to a more formal representation for approval by all team members before the development starts. The site map serves as the ‘go-to’ document for all involved in the development project.

It is also important to indicate any specific functionality or content delivery methods that may require additional coding or plugin installs, such as opt-in fields, quote forms, file downloads or uploads, contact forms, live chat, or online scheduling.

Webpage Content & Images

The site map is also a tool to help guide the amount of topical content that needs to be created. We can import your current website copy or add new content as preferred. You can also outsource the writing of the search optimized copy to our team to expedite the process.

Our SEO content writers are experienced in generating web pages and blog content for all vertical industries. The work will include the forward-facing content but also the SEO attributes – Title Tags, Image Alt Tags, Meta Descriptions, etc.

Along with the content, photos need to be selected to represent the page topic headers and determine which images require being graphically designed or enhanced.

Website Graphic Design Process

In tandem with understanding the amount of content and images each page needs to represent is the graphic design process. We can provide several website design suggestions or work from your examples.

A Lead Graphic Designer is assigned to the project and will conduct a design ‘interview’ to better understand your preferences concerning colors, webpage attributes, font styles, and types of images.

Design mockups are created and submitted for each page of the website until all examples are approved before sending them to the development team to begin converting to HTML code. The Lead Designer will continue with the project, helping to oversee that each page renders in a browser as the designer created.

Website Development Phase

Once the designs are approved, they are passed on to the development team led by your Technical Manager. The Lead Designer will continue to supervise converting the designs into HTML code.

We will provide a demo website URL where you can track the pages being developed and engage in testing before approval. Your feedback and comments will be incorporated as you collaborate with the development team. At this project stage, we will combine all content, images, and SEO attributes into the web pages.

Any proprietary functionality and plugins will be installed and thoroughly tested as well. If a Content Management System (CMS), such as WordPress, is chosen, the back-end administration will also be set up. There are added steps for the implementation of an eCommerce solution.

Pre-Launch Testing & Going ‘Live’

In preparing to take the site live, our team reviews all pages for grammatical errors, how the pages resolve on mobile devices, page load times, any page linking errors, ensuring all plugins or widgets are working correctly, and tests the website on various devices and browsers to ensure consistency in appearance and functionality.

The hosting environment and access credentials are established before the website is launched, activating an SSL certificate if needed. All form submission response pages are revisited to make sure the end-user inquiries are being directed to the correct email(s).

Once we have approval from the customers’ team to launch, we upload the web files to the active host server. This is usually performed late in the evening to allow for the propagation of the new files and functionality across the Internet.

Post Launch Support & SEO Services

Once launched, the same review process as pre-launch is completed, again testing all functionality and performance of the website. Any errors or issues will be addressed and updated.

And using tools like Google Analytics (G4) and the Search Console, we can begin collecting end-user behavior statistics, including the number of website visits, audience source, bounce rate, and time on pages.

Of course, ongoing maintenance is recommended, as well as the implementation of a full-service search marketing program to increase the new website’s keyword search rankings, organic website traffic, and local Google map placement.

SEO & Social Media Program - Start Today!

"*" indicates required fields

Request a Marketing Plan Overview

An effective SEO program has several objectives to manage and requires the skilled direction of an experienced marketing team –

Graphic design & website development

Graphic design &
website development

Graphic design &
website development

Website Strategy

Website Navigation

Engaging Content

Professional Design

Lead Generation

Search Optimization