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Content marketing involves creating relevant content for your target audience on site pages, blog articles and social media posts. When you optimize this content for search engines, it will improve your website’s ranking visibility and increase organic traffic click throughs.
What is Link Building?
Link building is the practice of acquiring high-quality backlinks to your website from other reputable sites, including social media venues. It’s crucial in search marketing because it helps improve your website’s authority and search engine rankings.
What is Pay-Per-Click Advertising (PPC)?
PPC, or Sponsored Search, is a form of online advertising where companies pay a fee for ad placement on search engine results pages. It can be an effective approach to gain top page visibility however, obtaining high organic rankings is usually a better long-term ROI.
How Does a GMB Profile Increase Business
A Google Business Listing, known as Google My Business (GMB), is a free tool that allows business owners to manage their online Google presence, including Search and Maps. The listing provides central details like business name, location, hours of operation, phone number, website link, and customer reviews. This platform is especially beneficial for local businesses wanting to attract local customers.
GMB offers a range of features beyond the basic listing whereby businesses can post product or services updates, promotions, events, and photos, providing a dynamic way to engage with potential customers. The platform also captures analytics as to if the visitor clicked through to your website, called or viewed your location in Maps.
The ability to respond to reviews and answer questions is another key feature, fostering direct engagement and building trust with customers. In essence, a Google Business Listing serves as a central hub for businesses on Google, enhancing online visibility and interaction.
A Google My Business listing helps increase your business in several ways:
Visibility on Google Search & Maps:
GMB listings appear when consumers search for businesses or services near them, giving local businesses a chance to be discovered by potential customers.
Business Trust & Credibility:
Reviews and ratings on GMB can boost trustworthiness. High ratings will attract more customers.
Important Business Details:
GMB allows businesses to provide crucial details like hours of operation, contact info, and location. This makes it easy for potential customers to visit or contact the business. Having verified NAP (name, address, phone) details helps in search rankings as well.
Search Insights:
Businesses are able to analyze how customers interact with their listing and track are the website click throughs, and phone calls resulting in conversions (sales).
Posts & Updates:
Businesses can share posts about events, promotions, or news, keeping their audience engaged and informed about their products and services.
Engage with Customers:
Businesses are able to respond to reviews, answer questions, and interact directly with customers.
Photos & Virtual Tours:
Visual content is useful to showcase products and services, helping to influence potential customer decisions.
Booking & Messaging:
In settings, a business can accept bookings or answer queries directly from their GMB listing via messaging.
Mobile Optimization:
GMB is mobile-friendly, ensuring that businesses look good and can be easily found on mobile devices.
In summary, GMB significantly increases local visibility, encourages customer interaction, and provides an online marketing presence to promote businesses effectively.
A Google Business Listing, known as Google My Business (GMB), is a free tool that allows business owners to manage their online Google presence, including Search and Maps. The listing provides central details like business name, location, hours of operation, phone number, website link, and customer reviews. This platform is especially beneficial for local businesses wanting to attract local customers.
GMB offers a range of features beyond the basic listing whereby businesses can post product or services updates, promotions, events, and photos, providing a dynamic way to engage with potential customers. The platform also captures analytics as to if the visitor clicked through to your website, called or viewed your location in Maps.
The ability to respond to reviews and answer questions is another key feature, fostering direct engagement and building trust with customers. In essence, a Google Business Listing serves as a central hub for businesses on Google, enhancing online visibility and interaction.
A Google My Business listing helps increase your business in several ways: