Digital Marketing & Social Media Management News

Stay current on the latest digital marketing trends by opting-in to receive the most recent news and articles. We cover topics regarding website design, best search marketing practices and social media management tips.

Search Marketing Topics

Search Engine Marketing

Social Media Management

Optimized Content Marketing

Business Directory Listings

SEO Program Analytics

Local Search Marketing

Optimized Website Design

Technical SEO Practices

Frequently Asked Questions

What is Content Marketing?

Content marketing involves creating relevant content for your target audience on site pages, blog articles and social media posts. When you optimize this content for search engines, it will improve your website’s ranking visibility and increase organic traffic click throughs.

What is Link Building?

Link building is the practice of acquiring high-quality backlinks to your website from other reputable sites, including social media venues. It’s crucial in search marketing because it helps improve your website’s authority and search engine rankings.

What is Pay-Per-Click Advertising (PPC)?

PPC, or Sponsored Search, is a form of online advertising where companies pay a fee for ad placement on search engine results pages. It can be an effective approach to gain top page visibility however, obtaining high organic rankings is usually a better long-term ROI.

Important SEO Website Information from Analytic Tools

Website analytics information is the only guide you have to track and determine how your online marketing efforts are performing. A search marketing program will monitor metrics specific to user behavior and interactions on a site.

By analyzing key metrics such as traffic sources, bounce rates, conversion rates, and keyword performance, business owners can refine their strategies to improve visibility in search engines, optimize content for target audiences, and boost an overall ROI.

This data enables continuous improvement, allowing businesses to adapt to changing user needs and maintain a competitive edge in the digital marketplace. Some of the advantages to running website analytics.

Traffic Overview:

– Total site visits
– Unique visitors (new)
– Number of Page views

Traffic Sources:

– Type – Direct, referral, organic, social, email, or paid traffic
– Keywords used to find your site

Technological Insights:

– Devices used (desktop, mobile, tablet)
– Operating systems
– Browsers

Demographics:

– Age
– Gender
– Geo Location

Content Analytics:

– Most visited pages
– Time spent on pages
– Entry and exit pages

Conversion Data:

– Total conversions
– Conversion rate
– Path to conversion

Site Speed:

– Page load times
– Slowest loading elements

User Behavior:

– Bounce rate
– Average session duration
– Pages per session

All of this data can be used to better understand your target audience, optimize your website, improve user experience, and refine marketing strategies. In a turn-key SEO program, these analytics should be provided on a monthly basis and accessible 24/7.