Digital Marketing & Social Media Management News

Stay current on the latest digital marketing trends by opting-in to receive the most recent news and articles. We cover topics regarding website design, best search marketing practices and social media management tips.

Search Marketing Topics

Search Engine Marketing

Social Media Management

Optimized Content Marketing

Business Directory Listings

SEO Program Analytics

Local Search Marketing

Optimized Website Design

Technical SEO Practices

Frequently Asked Questions

What is Content Marketing?

Content marketing involves creating relevant content for your target audience on site pages, blog articles and social media posts. When you optimize this content for search engines, it will improve your website’s ranking visibility and increase organic traffic click throughs.

What is Link Building?

Link building is the practice of acquiring high-quality backlinks to your website from other reputable sites, including social media venues. It’s crucial in search marketing because it helps improve your website’s authority and search engine rankings.

What is Pay-Per-Click Advertising (PPC)?

PPC, or Sponsored Search, is a form of online advertising where companies pay a fee for ad placement on search engine results pages. It can be an effective approach to gain top page visibility however, obtaining high organic rankings is usually a better long-term ROI.

When Is It Time To Refresh Your Website Design & Content

Redesigning a website can be a significant undertaking for a business, but it is often necessary to stay competitive and meet evolving customer needs. Here are 10 reasons why a business should consider redesigning their website:

Outdated Design:

An outdated website can create a negative impression, making visitors think your business is not keeping up with the times. A modern, visually appealing design can instill trust and credibility.

Mobile Responsiveness:

With the increasing use of mobile devices, having a responsive website design is crucial. Redesigning for mobile-friendliness ensures your site looks and functions well on all screen sizes.

Slow Loading Times:

Slow-loading pages can frustrate visitors and lead to high bounce rates. A website redesign can optimize page speed for a better user experience.

Poor User Experience:

If your website is difficult to navigate, has confusing menus, or lacks clear call-to-action, a redesign can streamline the user experience, making it easier for visitors to find what they need.

Outdated Content:

Outdated or irrelevant content can harm your online reputation and SEO rankings. A website redesign offers an opportunity to refresh and update content to reflect current trends and industry standards.

Low Search Engine Rankings:

If your website is not ranking well in search engines, it might be due to poor SEO optimization. A redesign can incorporate SEO best practices to improve visibility and attract more organic traffic.

Security Vulnerabilities:

Older websites may be more susceptible to security breaches. A redesign can include security updates and modern encryption methods to protect user data.

Branding Changes:

If your business has rebranded or undergone significant changes in its identity, a website redesign can help align your online presence with the new branding guidelines.

Integration Of New Features:

As your business evolves, you may want to add new features or functionality to your website, such as e-commerce capabilities, social media integration, or chatbots. Redesigning allows you to incorporate these elements seamlessly.

Online Compliance:

Websites must adhere to various regulations, such as GDPR for data privacy or ADA for accessibility. A redesign can ensure your site complies with these laws, reducing legal risks.

Competitor Benchmarking:

If your competitors have updated their websites and improved their online presence, it’s crucial to stay competitive by redesigning your website to match or exceed their standards.

Analytics insights:

Analyzing website data can reveal areas that need improvement, such as high bounce rates on certain pages or low conversion rates. A website redesign can address these issues based on data-driven decisions.

In conclusion, a website is often a company’s digital storefront, and keeping it up-to-date is essential for success in today’s online-driven business landscape. A well-executed redesign can enhance user experience, improve online visibility, and ultimately lead to increased conversions and business growth.