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Search Marketing Program Performance

To effectively track the performance of your search marketing program, we 'set the bar' at the launch of the program by running different analytic reports with regard to the current level of website traffic, page bounce stats, keyword search rankings, and social media activity.

In summary, tracking search marketing performance involves utilizing analytic tools, monitoring conversion metrics, comparing growth statistics of the program month after month, and making data-driven adjustments. We keep you informed and adapt to optimize your campaign and maximize the ROI.

SEO Program Review

Analyzing the Success of Your SEO Campaign

Define Clear Objectives

Start by establishing clear and measurable objectives for your search marketing campaign. These objectives could include increasing website traffic, generating leads, improving sales, and creating brand awareness. Having specific goals will help you determine what metrics to track.

Real-Time Analytics Tools

Focus Local provides a client dashboard that is accessible 24/7 and offers a full scope of analytics that allows you to track user behavior, website traffic, click-through data, social media activity, and any issues that need to be addressed with the website.

Organic Search Traffic

For SEO efforts, we closely monitor your website's organic search traffic for each individual keyword phrase we are targeting in the program. Metrics like organic search sessions, pageviews, bounce rate, social media reviews, click-throughs, and conversion counts are consistently tracked to gauge the effectiveness of your SEO strategy.

Track Keyword Performance

Search ranking performance of your targeted keywords, increase or decrease, is observed ongoing. Keyword rankings drive most other aspects of the SEO program, including website traffic, increased calls, emails, and online quote form submissions.

Analyze Mobile vs. Desktop Performance

Tracking how well your website performs or resolves on both PCs and cell phones is essential. How 'mobile friendly' your website is a significant component in search rankings on mobile devices; Google now scans (crawls) your website monthly with a mobile bot to determine your mobile speed test score.

SEO Report Card

Every month, or more often as requested, our SEO Managers prepare and deliver a performance recap report showing all key activity metrics tracked in the search marketing program. We keep you and your team 100% informed about progress, successes, and areas that need improvement. By consistently tracking and analyzing the performance of your search marketing program and making data-driven corrections, we will maximize your ROI and achieve your marketing objectives.

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