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Search Marketing Program FAQs

Keyword Research: Using keyword research tools, identify keywords that are relevant to your business, products, or services.

Local SEO: If your business serves a specific location, include location-based keywords to attract local customers.

User Behavior: Analyze user behavior to understand which keywords are more likely to convert visitors into customers. Focus on keywords with high conversion potential.

Developing a Search Marketing Strategy

Digital marketing is an essential component for businesses in today's competitive world. Companies must focus on acquiring and retaining customers actively. Experienced marketers understand the importance of investing in SEO, as it plays a significant role in their overall marketing strategy. A skilled SEO expert can help businesses achieve their goals.

Focused Local is an industry-leading digital marketing services agency that specializes in SEO. Our team of experts can help businesses improve their search engine rankings and establish a robust online presence, resulting in an increase in lead generation. With our extensive experience and expertise, we offer customized SEO solutions tailored to the specific needs of each business.

We are dedicated to developing strategic plans and implementing proven SEO techniques to achieve desired results. Through our campaigns, we consistently improve keyword rankings search position, and generate organic search engine traffic. With over ten years of experience in providing online marketing services, Focused Local has successfully delivered exceptional SEO services to hundreds of national and locally-focused businesses.

Building On a Successful SEO Campaign

A search marketing plan is a strategic approach that focuses on increasing visibility, website traffic, and conversions from search engines over an extended period. Our digital marketing programs are developed with a 'long-term success' attitude.

Successful SEO Campaign

Setting Clear Objectives

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Brand visibility: Increase company name searches and impressions on search engines.

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Traffic growth: Increase the number of visitors from search engines – keyword rankings.

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Lead generation: Increase conversions (sales), subscribers, or inquiries from organic search traffic.

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Sales & ROI: Improve revenue through increased online visibility = Return on Investment.

Execute SEO Strategy

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Website SEO: Optimize meta tags, page content, URLs, and internal anchor link structure.

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Technical SEO: Increase site speed, mobile-friendly website, adding schema markup and XML sitemaps.

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Content Marketing: Add relevant content to attract and engage your target audience.

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Off-Site SEO: Build quality backlinks and enhance brand recognition via social media.

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Local SEO: Optimize for local searches with Google My Business and business directories.

Continuous Monitoring & Optimization

Beyond industry tools such as Google Analytics, host server records, and Google Search Console, we have a proprietary dashboard to monitor performance and weekly review keyword rankings, organic traffic counts, click-through rates, and social media activity.

Know 'Best Practices' Industry Trends

Staying updated with algorithm changes, social media venues, and industry best practices is a constant requirement for a successful and effective marketing program. Our team regularly attends SEO marketing forums and receives feeds daily of the latest search marketing techniques and trials.

Customer Feedback

It is significant to ask for feedback from your customers and, better yet, prospects who did not buy about their experience with your staff, website friendliness, and how they found you and contacted you (email, phone, text, chat). It helps us to adjust the digital marketing program strategy accordingly.

Remember, the online digital landscape and search algorithms change, so a long-term search marketing plan should be flexible and adaptive. Regular reviews and tweaks will ensure we help you remain ahead of competitors and at the top of search results.

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