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Website Code Google Indexes
HTML Content: Googlebot, Google’s web crawling bot, primarily crawls and indexes HTML content from web pages. This includes the text on the page, links, and associated metadata like title tags and meta descriptions.
JavaScript: Modern Googlebot can execute JavaScript, which allows it to see content that is dynamically generated by scripts. This capability is important for indexing web pages that use modern web frameworks like Angular, React, or Vue.js.
CSS: CSS files are also crawled by Google to better understand the layout and presentation of a web page. This helps Google assess the page’s user experience.
Images: Google can index images if they are properly tagged with descriptive alt attributes and are linked appropriately within the site. Google Images is a search engine specifically for finding images across the web.
Videos: Videos can be indexed especially if they’re embedded with proper tags and have accompanying information like titles and descriptions.
PDFs and Other Documents: Google can index downloadable content such as PDFs, Microsoft Word documents, and Excel spreadsheets, provided they are linked to and accessible from web pages.
Website Maintenance & Security Updates
A maintenance program is essential for the ongoing health, security, and effectiveness of a website. Regular maintenance helps ensure your site remains functional, up-to-date, secure, and optimized for users and search engines. Below is an overview of specific monthly action items you may want to implement.
Importance of a Website Maintenance Program
Security: Cybersecurity threats are continuously evolving. Regular maintenance involves updating your website's software, plugins, and themes to patch vulnerabilities and protect against hacking attempts and malware.
Performance: Websites can slow down over time due to various factors, such as increased content or outdated code. Performance routine optimization helps to ensure your site loads quickly and provides a user-friendly experience.
Search Optimization: Search engines promote up-to-date websites, are mobile-friendly, and provide a positive user experience. Regular maintenance will improve your search rankings by repairing broken links, optimizing page content, and ensuring your website meets current SEO best practices.
User Experience: An outdated, slow-loading, or malfunctioning website can frustrate visitors and drive them away. Maintenance ensures that all features, submit forms and page links work correctly.
Fresh Page Content: Keeping your website's content up to date is vital for retaining and engaging visitors. Regularly adding new page content, news/blog articles and removing outdated product or service information helps maintain relevance.
Legal Compliance: Laws and regulations related to websites, such as GDPR for data privacy, change over time. Regular maintenance ensures that your site remains compliant and avoids potential legal issues.
Monthly Website Maintenance Action Items
While the specific tasks may vary depending on your website's complexity and functionality, here are some monthly action items to include in your maintenance program.
Software Updates
Update your content management system (WordPress or CMS) and plugins to the latest versions.
Ensure that all updates are code-compatible and do not cause conflicts.
Security Checks
Routinely perform a security audit to identify and address vulnerabilities.
Review access logs and monitor for any suspicious activity.
Site Backups
Perform a full website backup to safeguard against data loss.
Verify that backups are stored securely and can be restored if needed.
Performance Optimization
Monitor your website speed and optimize images or code to improve page loading times.
Test your website on mobile devices, PCs, and various browsers to ensure compatibility.
Review website analytics to track performance and identify areas for improvement.
Optimize SEO attributes such as meta tags, schema, and internal linking.
User Experience Testing
Test website forms, contact methods, and e-commerce functionality.
Gather user feedback and make improvements based on suggestions.
Click through to every page of the website and scan for any issues.
User Experience Testing
Stay vigilant for security updates or patches and apply them promptly.
A proactive and consistent website maintenance program helps ensure your website remains secure, functional, and aligned with your business goals. You can maintain a healthy and effective online presence by addressing these monthly action items.