Stay current on the latest digital marketing trends by opting-in to receive the most recent news and articles. We cover topics regarding website design, best search marketing practices and social media management tips. 

Digital Marketing & Social Media Management News

Digital Marketing & Social Media Management News

Stay current on the latest digital marketing trends by opting-in to receive the most recent news and articles. We cover topics regarding website design, best search marketing practices and social media management tips. 

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Frequently Asked Questions

Content marketing involves creating relevant content for your target audience on site pages, blog articles and social media posts. When you optimize this content for search engines, it will improve your website’s ranking visibility and increase organic traffic click throughs.

Link building is the practice of acquiring high-quality backlinks to your website from other reputable sites, including social media venues. It’s crucial in search marketing because it helps improve your website’s authority and search engine rankings.

PPC, or Sponsored Search, is a form of online advertising where companies pay a fee for ad placement on search engine results pages. It can be an effective approach to gain top page visibility however, obtaining high organic rankings is usually a better long-term ROI.

Organic Search Rankings
March 22, 2024

Which is More Effective – Paid Search or Organic Rankings

The effectiveness of high-ranking search results (achieved through SEO) versus sponsored search programs (SEM or paid search advertising) depends on your specific goals, budget, target audience, and timeline. Both strategies offer advantages and can be more effective in different scenarios…

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POSTED BY

Marnie Kunz

Search Marketing & SEO
March 22, 2024

Differences Between Search Marketing & SEO

Search Marketing & SEO Search Marketing and SEO are closely related concepts within the digital marketing realm, but they focus on different aspects of promoting a website or brand online. Here’s a breakdown of the main differences: Definition and Scope…

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POSTED BY

Marnie Kunz

Website Call To Action
January 16, 2024

What Is The Importance Of A Website Call To Action

Backlinks, also known as “inbound links” or “incoming links,” are links from one website to a page on another website. They are important for several reasons, particularly in the context of search engine optimization (SEO) and the overall digital presence…

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POSTED BY

Marnie Kunz

Website Backlinks
January 16, 2024

What Are Backlinks & Why Are They Important

Backlinks, also known as “inbound links” or “incoming links,” are links from one website to a page on another website. They are important for several reasons, particularly in the context of search engine optimization (SEO) and the overall digital presence…

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POSTED BY

Marnie Kunz

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