Stay current on the latest digital marketing trends by opting-in to receive the most recent news and articles. We cover topics regarding website design, best search marketing practices and social media management tips.
Digital Marketing & Social Media Management News
Stay current on the latest digital marketing trends by opting-in to receive the most recent news and articles. We cover topics regarding website design, best search marketing practices and social media management tips.
Search Marketing Topics
Frequently Asked Questions
What is Content Marketing?
Content marketing involves creating relevant content for your target audience on site pages, blog articles and social media posts. When you optimize this content for search engines, it will improve your website’s ranking visibility and increase organic traffic click throughs.
What is Link Building?
Link building is the practice of acquiring high-quality backlinks to your website from other reputable sites, including social media venues. It’s crucial in search marketing because it helps improve your website’s authority and search engine rankings.
What is Pay-Per-Click Advertising (PPC)?
PPC, or Sponsored Search, is a form of online advertising where companies pay a fee for ad placement on search engine results pages. It can be an effective approach to gain top page visibility however, obtaining high organic rankings is usually a better long-term ROI.
March 22, 2024
Which is More Effective – Paid Search or Organic Rankings
The effectiveness of high-ranking search results (achieved through SEO) versus sponsored search programs (SEM or paid search advertising) depends on your specific goals, budget, target audience, and timeline. Both strategies offer advantages and can be more effective in different scenarios.…
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POSTED BY
Marnie Kunz
March 22, 2024
Differences Between Search Marketing & SEO
Search Marketing & SEO Search Marketing and SEO are closely related concepts within the digital marketing realm, but they focus on different aspects of promoting a website or brand online. Here’s a breakdown of the main differences: Definition and Scope…
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POSTED BY
Marnie Kunz
January 16, 2024
What Is The Importance Of A Website Call To Action
Backlinks, also known as “inbound links” or “incoming links,” are links from one website to a page on another website. They are important for several reasons, particularly in the context of search engine optimization (SEO) and the overall digital presence…
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POSTED BY
Marnie Kunz
January 16, 2024
What Are Backlinks & Why Are They Important
Backlinks, also known as “inbound links” or “incoming links,” are links from one website to a page on another website. They are important for several reasons, particularly in the context of search engine optimization (SEO) and the overall digital presence…
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