Stay current on the latest digital marketing trends by opting-in to receive the most recent news and articles. We cover topics regarding website design, best search marketing practices and social media management tips.
Digital Marketing & Social Media Management News
Stay current on the latest digital marketing trends by opting-in to receive the most recent news and articles. We cover topics regarding website design, best search marketing practices and social media management tips.
Search Marketing Topics
Frequently Asked Questions
What is Content Marketing?
Content marketing involves creating relevant content for your target audience on site pages, blog articles and social media posts. When you optimize this content for search engines, it will improve your website’s ranking visibility and increase organic traffic click throughs.
What is Link Building?
Link building is the practice of acquiring high-quality backlinks to your website from other reputable sites, including social media venues. It’s crucial in search marketing because it helps improve your website’s authority and search engine rankings.
What is Pay-Per-Click Advertising (PPC)?
PPC, or Sponsored Search, is a form of online advertising where companies pay a fee for ad placement on search engine results pages. It can be an effective approach to gain top page visibility however, obtaining high organic rankings is usually a better long-term ROI.
June 14, 2024
Why Are Social Reviews Important to Search Marketing & Your Brand
Social reviews play a crucial role in search marketing and company branding for several reasons. Here are several to consider.SEO BenefitsIncreased Visibility: Positive reviews will improve a company’s local Search Marketing, making it more likely to appear in local search…
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POSTED BY
Marnie Kunz
June 14, 2024
What Are The Benefits Of Using A Website Design Template
Using website design templates can be a better option than hiring a graphic designer for several reasons. Here are a few considerations. Cost-Effective: Templates are generally less expensive than hiring a graphic designer. Professional design services can be costly, whereas…
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POSTED BY
Marnie Kunz
April 30, 2024
How To Build Quality Backlinks
Building quality webpage links, also known as backlinks, is a critical part of search engine optimization (SEO). Quality backlinks can help improve your site’s visibility and ranking in search engine results pages (SERPs). Here are some effective strategies to help…
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POSTED BY
Marnie Kunz
April 30, 2024
What Algorithms Google Uses To Determine Ranking Hierarchy
Google uses a variety of algorithms and factors to determine the ranking hierarchy of websites in keyword search results. The specific algorithms and their inner workings are proprietary and not fully disclosed by Google. However, based on information Google has…
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