Stay current on the latest digital marketing trends by opting-in to receive the most recent news and articles. We cover topics regarding website design, best search marketing practices and social media management tips.
Digital Marketing & Social Media Management News
Stay current on the latest digital marketing trends by opting-in to receive the most recent news and articles. We cover topics regarding website design, best search marketing practices and social media management tips.
Search Marketing Topics
Frequently Asked Questions
What is Content Marketing?
Content marketing involves creating relevant content for your target audience on site pages, blog articles and social media posts. When you optimize this content for search engines, it will improve your website’s ranking visibility and increase organic traffic click throughs.
What is Link Building?
Link building is the practice of acquiring high-quality backlinks to your website from other reputable sites, including social media venues. It’s crucial in search marketing because it helps improve your website’s authority and search engine rankings.
What is Pay-Per-Click Advertising (PPC)?
PPC, or Sponsored Search, is a form of online advertising where companies pay a fee for ad placement on search engine results pages. It can be an effective approach to gain top page visibility however, obtaining high organic rankings is usually a better long-term ROI.
January 16, 2024
How Do Keyword Phrases Help To Prequalify Organic Search Traffic
Redesigning a website can be a significant undertaking for a business, but it is often necessary to stay competitive and meet evolving customer needs. Here are 10 reasons why a business should consider redesigning their website: Outdated Design: An outdated…
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Marnie Kunz
January 16, 2024
When Is It Time To Refresh Your Website Design & Content
Redesigning a website can be a significant undertaking for a business, but it is often necessary to stay competitive and meet evolving customer needs. Here are 10 reasons why a business should consider redesigning their website: Outdated Design: An outdated…
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POSTED BY
Marnie Kunz
December 15, 2023
What Are The Expected Increases For Website Traffic With A Search Marketing Program
Increases in website traffic resulting from a search marketing program will vary depending on several factors, including the current state of your website, the competitiveness of your industry, the keywords you target, and the effectiveness of your search marketing efforts.…
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POSTED BY
Marnie Kunz
December 15, 2023
How Does Search Marketing Increase Business Revenue
Search marketing increases business revenue through various channels and applications by driving targeted traffic to your website, generating conversions, and increasing sales and brand recognition. Here are several examples of how search marketing contributes to revenue growth. Increased Website Traffic:…
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