Stay current on the latest digital marketing trends by opting-in to receive the most recent news and articles. We cover topics regarding website design, best search marketing practices and social media management tips.
Digital Marketing & Social Media Management News
Stay current on the latest digital marketing trends by opting-in to receive the most recent news and articles. We cover topics regarding website design, best search marketing practices and social media management tips.
Search Marketing Topics
Frequently Asked Questions
What is Content Marketing?
Content marketing involves creating relevant content for your target audience on site pages, blog articles and social media posts. When you optimize this content for search engines, it will improve your website’s ranking visibility and increase organic traffic click throughs.
What is Link Building?
Link building is the practice of acquiring high-quality backlinks to your website from other reputable sites, including social media venues. It’s crucial in search marketing because it helps improve your website’s authority and search engine rankings.
What is Pay-Per-Click Advertising (PPC)?
PPC, or Sponsored Search, is a form of online advertising where companies pay a fee for ad placement on search engine results pages. It can be an effective approach to gain top page visibility however, obtaining high organic rankings is usually a better long-term ROI.
March 22, 2024
What are SEO Attributes of a Website
SEO attributes of a website are key elements and practices that make it more attractive to search engines, thereby helping it to rank higher in search engine results pages (SERPs). These attributes can be broadly categorized into on-page SEO, off-page…
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POSTED BY
Marnie Kunz
March 22, 2024
Importance of Blog Posts in Search Marketing
Blog posts play a crucial role in search marketing for several reasons. They can significantly impact your website’s visibility, traffic, and engagement by contributing to your SEO and overall online presence. Here’s why blog posts are important and how they…
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POSTED BY
Marnie Kunz
March 22, 2024
Which is More Effective – Paid Search or Organic Rankings
The effectiveness of high-ranking search results (achieved through SEO) versus sponsored search programs (SEM or paid search advertising) depends on your specific goals, budget, target audience, and timeline. Both strategies offer advantages and can be more effective in different scenarios.…
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POSTED BY
Marnie Kunz
March 22, 2024
Differences Between Search Marketing & SEO
Search Marketing & SEO Search Marketing and SEO are closely related concepts within the digital marketing realm, but they focus on different aspects of promoting a website or brand online. Here’s a breakdown of the main differences: Definition and Scope…
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