Stay current on the latest digital marketing trends by opting-in to receive the most recent news and articles. We cover topics regarding website design, best search marketing practices and social media management tips.
Digital Marketing & Social Media Management News
Stay current on the latest digital marketing trends by opting-in to receive the most recent news and articles. We cover topics regarding website design, best search marketing practices and social media management tips.
Search Marketing Topics
Frequently Asked Questions
What is Content Marketing?
Content marketing involves creating relevant content for your target audience on site pages, blog articles and social media posts. When you optimize this content for search engines, it will improve your website’s ranking visibility and increase organic traffic click throughs.
What is Link Building?
Link building is the practice of acquiring high-quality backlinks to your website from other reputable sites, including social media venues. It’s crucial in search marketing because it helps improve your website’s authority and search engine rankings.
What is Pay-Per-Click Advertising (PPC)?
PPC, or Sponsored Search, is a form of online advertising where companies pay a fee for ad placement on search engine results pages. It can be an effective approach to gain top page visibility however, obtaining high organic rankings is usually a better long-term ROI.
December 15, 2023
Why Hire a Search Marketing Company Instead of DIY SEO
Hiring a search marketing company to manage your online marketing efforts and social media presence instead of doing it yourself can be a wise strategic decision for several reasons.Expertise and Experience: Search marketing companies typically have teams of experienced professionals…
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POSTED BY
Marnie Kunz
December 15, 2023
What Are The Benefits Of A Search Marketing Program
A search marketing program, which includes both search engine optimization (SEO) and social media management, offers numerous benefits for businesses looking to improve their online visibility and drive targeted traffic to their websites. Here are some of the key benefits:…
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POSTED BY
Marnie Kunz
November 9, 2023
Importance of Accurate Business Directory Listings
Updating business directory listings and citations is vital for maintaining accuracy about your business details and brand consistency across the web. Search engines, smart speakers, and GPS devices rank companies higher in search and map results if their NAP details…
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POSTED BY
Marnie Kunz
October 27, 2023
Webpage Search Optimization Best Practices
Optimizing a webpage for search engines is essential as it improves the visibility and accessibility of a website in search results, leading to higher rankings and increased organic search traffic. This means more potential customers or audiences without the need…
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