Digital Marketing & Social Media Management News

Stay current on the latest digital marketing trends by opting-in to receive the most recent news and articles. We cover topics regarding website design, best search marketing practices and social media management tips.

Search Marketing Topics

Search Engine Marketing

Social Media Management

Optimized Content Marketing

Business Directory Listings

SEO Program Analytics

Local Search Marketing

Optimized Website Design

Technical SEO Practices

Frequently Asked Questions

What is Content Marketing?

Content marketing involves creating relevant content for your target audience on site pages, blog articles and social media posts. When you optimize this content for search engines, it will improve your website’s ranking visibility and increase organic traffic click throughs.

What is Link Building?

Link building is the practice of acquiring high-quality backlinks to your website from other reputable sites, including social media venues. It’s crucial in search marketing because it helps improve your website’s authority and search engine rankings.

What is Pay-Per-Click Advertising (PPC)?

PPC, or Sponsored Search, is a form of online advertising where companies pay a fee for ad placement on search engine results pages. It can be an effective approach to gain top page visibility however, obtaining high organic rankings is usually a better long-term ROI.

Why Is It Important To Routinely Add New Content To Your Website

Routinely adding new content to your website is significantly important for several reasons and is part of our monthly optimization best practices in all of our SEO programs.

Improved Search Engine Optimization (SEO)

Fresh Content: Search engines favor websites that regularly update their content. Fresh content signals that the site is active and relevant.
Keywords: New content allows for the introduction of new keywords, which can help attract more organic traffic.
Backlinks: Quality content can attract backlinks from other websites, improving your site’s authority and ranking.

Increased Traffic

Regular Visitors: Consistently adding new content encourages visitors to return to your site regularly.
Shareability: New, valuable content is more likely to be shared on social media and other platforms, driving more traffic to your site.

Authority and Trust

Expertise: Regularly publishing informative and high-quality content establishes your site as an authority in your field.
Trust: Consistent updates show that the site is maintained and up-to-date, which builds trust with your audience.

User Engagement

Interaction: New content provides opportunities for user engagement through comments, likes, and shares.
Variety: Offering a variety of content types (articles, videos, infographics) can keep users engaged and reduce bounce rates.

Conversion Opportunities

Call-to-Actions (CTAs): New content allows you to include updated CTAs, which can lead to more conversions.
Lead Generation: Fresh content can attract new leads through valuable offers and gated content like eBooks or webinars.

Adaptation to Market Changes

Trends: Regular updates allow you to keep up with industry trends and changes, ensuring your content is always relevant.
Competitors: Staying active with new content helps you stay competitive within your industry.

Content Marketing Strategy

Brand Awareness: Frequent updates keep your brand top of mind for your audience.
Campaigns: New content supports various marketing campaigns and strategies, providing material for email marketing, social media, and more.

Educational Value

Information: Providing regular updates and new information educates your audience, adding value to their experience.
Solutions: Addressing common problems and questions helps position your site as a go-to resource.

By consistently adding new content to your website, you can enhance your online presence, improve SEO, engage your audience, and drive more conversions.