Stay current on the latest digital marketing trends by opting-in to receive the most recent news and articles. We cover topics regarding website design, best search marketing practices and social media management tips.
Content marketing involves creating relevant content for your target audience on site pages, blog articles and social media posts. When you optimize this content for search engines, it will improve your website’s ranking visibility and increase organic traffic click throughs.
Link building is the practice of acquiring high-quality backlinks to your website from other reputable sites, including social media venues. It’s crucial in search marketing because it helps improve your website’s authority and search engine rankings.
PPC, or Sponsored Search, is a form of online advertising where companies pay a fee for ad placement on search engine results pages. It can be an effective approach to gain top page visibility however, obtaining high organic rankings is usually a better long-term ROI.
At Focused Local, we specialize in helping businesses get found online, especially in their own communities. One powerful, often overlooked tool for improving visibility and winning more customers is the FAQ page. Beyond being a customer service feature, a strong
Google’s AI-driven search results deliver content in a significantly different way and have changed how end users discover businesses online. Instead of scrolling through endless links, users now see AI-generated summaries, featured answers, and context-rich results. Your business website needs
In 2025, website design continues to evolve with a strong emphasis on user experience, personalization, and performance. Focused Local, an industry recognized website development company, here are many of the elements being integrated into new website construction today. AI Integration:
Focused Local develops most of our website projects utilizing a Content Management System (CMS) platform like WordPress. A CMS backend provides numerous advantages for website management, making it an essential tool for businesses, bloggers, and organizations. Key benefits include –
Breadcrumb navigation offers several advantages for SEO and your site visitors experience. Breadcrumbs are typically text navigation links added at the top of each page of the website, under the page header. SEO Advantages Improved Crawlability: Breadcrumbs help search engine
Social reviews play a crucial role in search marketing and company branding for several reasons. Here are several to consider. SEO Benefits Increased Visibility: Positive reviews will improve a company’s local Search Marketing, making it more likely to appear in
Using website design templates can be a better option than hiring a graphic designer for several reasons. Here are a few considerations. Cost-Effective: Templates are generally less expensive than hiring a graphic designer. Professional design services can be costly, whereas
Backlinks, also known as “inbound links” or “incoming links,” are links from one website to a page on another website. They are important for several reasons, particularly in the context of search engine optimization (SEO) and the overall digital presence
Redesigning a website can be a significant undertaking for a business, but it is often necessary to stay competitive and meet evolving customer needs. Here are 10 reasons why a business should consider redesigning their website: Outdated Design: An outdated
The graphic design and technical development of a search optimized website is a multifaceted and complex process that involves both aesthetic and user interface functionality considerations. This is an overview of a few key elements of a development project. Understanding
Our goal is to greatly enhance our client's online presence and achieve a strategic level of visibility in their specific market while consistently focusing on gaining an industry-leading online presence with their target audience through Social Media management and increased website search rankings.
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