Digital Marketing & Social Media Management News

Stay current on the latest digital marketing trends by opting-in to receive the most recent news and articles. We cover topics regarding website design, best search marketing practices and social media management tips.

Search Marketing Topics

Search Engine Marketing

Social Media Management

Optimized Content Marketing

Business Directory Listings

SEO Program Analytics

Local Search Marketing

Optimized Website Design

Technical SEO Practices

Frequently Asked Questions

What is Content Marketing?

Content marketing involves creating relevant content for your target audience on site pages, blog articles and social media posts. When you optimize this content for search engines, it will improve your website’s ranking visibility and increase organic traffic click throughs.

What is Link Building?

Link building is the practice of acquiring high-quality backlinks to your website from other reputable sites, including social media venues. It’s crucial in search marketing because it helps improve your website’s authority and search engine rankings.

What is Pay-Per-Click Advertising (PPC)?

PPC, or Sponsored Search, is a form of online advertising where companies pay a fee for ad placement on search engine results pages. It can be an effective approach to gain top page visibility however, obtaining high organic rankings is usually a better long-term ROI.

How to Increase Your Google Map Listing Visibility with Focused Local

If you’re a local business owner, showing up on Google Maps isn’t just helpful, it’s essential. More than ever, customers rely on Google’s map listings to discover, evaluate, and contact local businesses. Whether you’re a fence contractor, restaurant, law firm, or auto shop, being visible on Google Maps increases foot traffic, phone calls, and sales. That’s where Focused Local comes in.

Why Google Map Listings Matter

Google Maps is one of the most powerful tools for local search. When customers type in phrases like “electrician near me” or “best pizza in town,” Google delivers local business listings based on proximity, relevance, and online credibility. These listings appear at the top of search results—often before paid ads or websites—making them critical for any business wanting more visibility.

How Focused Local Boosts Your Google Maps Presence

At Focused Local, our team of SEO and local marketing experts focuses on building your presence where it matters most. Here’s how we help you climb the Google Map rankings –

Google Business Profile Optimization

We start by fully optimizing your Google Business Profile (formerly Google My Business). This includes:

Completing every section with keyword-rich content
Adding professional photos and videos
Setting correct business categories and attributes
Posting regular updates, offers, and service highlights

A well-optimized profile signals trust to Google and encourages more clicks from potential customers.

Citation Building and Directory Listings

We submit your business to trusted online directories like Yelp, Bing Places, Apple Maps, and dozens more. Consistent Name, Address, and Phone (NAP) info across platforms reinforces your legitimacy to search engines.

Review Generation and Response Strategy

Online reviews are a ranking factor. We help you request, monitor, and respond to customer reviews, building a solid reputation. Our system ensures you stay engaged with your audience and maintain a high star rating.

Local SEO & Content Marketing

In addition to maps optimization, Focused Local develops targeted local content for your website. Blog posts, landing pages, and city-specific services boost organic visibility and drive authority back to your Google listing.

See Ranking Results That Generate New Business

By combining technical optimization with real-world marketing strategies, Focused Local helps your business rise in the local pack—the top three Google Maps listings that appear in search results. We don’t just help you rank—we help you convert.

Ready for Your Company to List 1st!

Whether you’re just starting or looking to outshine your competition, Focused Local delivers the tools and strategy to put your business on the map—literally.