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Content marketing involves creating relevant content for your target audience on site pages, blog articles and social media posts. When you optimize this content for search engines, it will improve your website’s ranking visibility and increase organic traffic click throughs.
What is Link Building?
Link building is the practice of acquiring high-quality backlinks to your website from other reputable sites, including social media venues. It’s crucial in search marketing because it helps improve your website’s authority and search engine rankings.
What is Pay-Per-Click Advertising (PPC)?
PPC, or Sponsored Search, is a form of online advertising where companies pay a fee for ad placement on search engine results pages. It can be an effective approach to gain top page visibility however, obtaining high organic rankings is usually a better long-term ROI.
SEO Strategy – Rewriting Old Blog Articles
Rewriting old blog content is a powerful SEO strategy that can improve search rankings, drive more traffic, and re-engage your audience. Here are several guidelines to optimize old blog content effectively.
Identify Blog Posts to Rewrite
Use Analytics Tools:
Identify posts with declining traffic or low engagement.
Target Low-Performing Keywords:
Find posts that rank on page 2 or 3 of search results for relevant keywords and optimize them.
Focus on Evergreen Content:
Choose posts that are still relevant or can easily be updated to fit current trends.
Check for Dated References:
Update posts with outdated statistics, links, or content.
Announce the update to your audience with a fresh perspective.
Email Marketing:
Notify subscribers about the newly updated content.
Content Syndication:
Share the updated post on content platforms like LinkedIn, Facebook, Instagram and your Google Business listing.
Track and Measure Results
Monitor Performance:
Use Google Analytics and Search Console to track performance of the of rewritten posts.
Check Rankings:
Study rankings of targeted keywords and track changes in traffic, bounce rates, and engagement.
Creating New Post
Create New Pages:
Instead of rewriting an old post, with changes in your target market and products or services, creating a new page will update your search positioning and add keyword weight and density to your site.
Why Rewriting Old Blog Posts Works
Leverages Existing Authority:
Older posts may already have backlinks and a level of trust from search engines.
Increases Relevance:
Keeps content aligned with current trends and search behavior.
Cost-Effective:
Updating is quicker and less resource-intensive than creating new posts from scratch.
By following this strategy, you can turn underperforming or outdated content into high-performing assets that support your overall SEO goals and increase your online visibility.
Rewriting old blog content is a powerful SEO strategy that can improve search rankings, drive more traffic, and re-engage your audience. Here are several guidelines to optimize old blog content effectively.
