Search Marketing
Frequently Asked Questions

For information on the varying strategies and marketing efforts applied in an SEO program, review our Q&A below. Online marketing strategies are constantly evolving, and the team will routinely add information specific to digital marketing and website design best practices. 

Search Marketing
Frequently Asked Questions

For information on the varying strategies and marketing efforts applied in an SEO program, review our Q&A below. Online marketing strategies are constantly evolving, and the team will routinely add information specific to digital marketing and website design best practices. 

Search FAQs

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What is SEO?

SEO, or Search Engine Optimization, is optimizing your website to improve its visibility on search engines like Google. It is vital to have ongoing search marketing because it helps your site rank higher in search results, driving organic traffic and potential customers to your site.

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What is Keyword Research?

Keyword research is the process of identifying the specific words and phrases that people use when searching for your products and services. You need to align your website with the search terms your target audience uses, thereby increasing your search rankings with those phrases.

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What is Local SEO?

Local SEO optimizes your website for local search results, meaning the end user browsing within a particular geographic area. Optimizing your website and social media venues specific to the cities you provide services in and with your physical locations helps attract customers via map listings, GPS devices, and voice search.

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What are SEO Analytics & Traffic Studies?

Using analytic tools to understand how end users find your website, search terms used, traffic sources, search rankings against your competitors, calls generated, and map clicks are all important metrics to track in determining the effectiveness of your SEO program and marketing efforts.

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What is Voice Search Optimization?

Voice search optimization involves updating your page content to be easily understood and accessible to voice-activated devices like smart speakers, cell phones, and virtual assistants. Techniques include FAQ pages, content written in a question format, long-tail keyword phrases, and conversational page copy.

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What is eCommerce SEO?

An eCommerce SEO program is similar to a regular search marketing program but also focuses on optimizing online stores for search engines. Using keywords in the product descriptions, product images, and product SKUs are added SEO tactics to increase search rankings. This can require much additional work for storefronts with 100's to 1,000's of products.

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Is Social Media Advertising Effective?

Social media advertising can complement your search marketing strategy by targeting specific demographics and referring traffic to your website by backlinks. Facebook, LinkedIn, Yelp, and Twitter all have different billing rates to promote your business listing and posts.

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Is Mobile SEO important?

Optimizing for mobile devices is as important as PC's. Mobile phones now generate over 60% of website searches. Optimizing your site for mobile visits ensures a better user experience and improved search rankings.

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What are Search Engine Algorithms?

Search engines, Google, Bing, Yahoo, and even Smart Speakers like Alexa use algorithms (or calculators) to determine search ranking hierarchy, which company is listed 1st, 2nd, and so on. There are many website attributes, both off-site and on-site, that contribute to your rankings and online visibility.

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Is Competitor Analysis Important?

Competitor analysis helps you understand your competitors' strategies and identify opportunities to improve your own. It's crucial for staying competitive in search marketing. Who ranks highest in a search result will usually generate more business inquiries. Again, running analytic tools will keep you apprised of your position in the online market.

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Does My Company Need a Google Business Listing?

A Google Business Listing (Google My Business or GMB) can offer many benefits for most businesses, especially those that serve local customers or have a physical location. And most end users are prompted by reviews to decide which vendor to contact. The stats from the listing also provide essential marketing information, reporting the number of map requests, website clicks, and click-to-calls.

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Should I Optimize My Website?

Optimizing your website is essential for several reasons, including enhancing a potential customer experience, improving search engine rankings, and staying current with online marketing trends. An optimized website attracts more visitors, retains them longer, and converts more effectively, leading to increased engagement and revenue. Most businesses today have an ongoing SEO program and social media strategy.

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What is SEO Page Optimization?

In addition to scanning the forward-facing copy of your website pages, search engines also examine the code of the page, including:
- Page Name URL: The actual URL of the page may be optimized with keywords.
- Title Tag: This gives search engines an introduction to each page.
- Meta Description: This provides further information about the page and is displayed in search results under your company's header name.
- Image Names: Each image should be named with a keyword phrase and also describe the image.
- Image Alt Text: Include a brief 4-5 keyword description.
- Header Tag: The header tag indicates to the search engines that the text following it is essential.
- Anchor Links: Text clickable to another page within the site indicates to search engines that this is a significant collection of words related to your products and services.

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What is a 'Long-tail' Keyword?

Long-tail keyword phrases are more quantifying keyword phrases that are at least 3-5 words in length, representing fewer searches but generating higher quality click-throughs by prequalifying the visitor. These keywords are typically easier to rank for than broad, single-word keywords due to less competition and are more targeted, often resulting in much better conversion rates. For instance, while a general keyword might be "bearing", a long-tail keyword example could be "stainless steel ball bearing."

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Why Hire a Search Marketing Agency?

A successful search marketing program involves ongoing efforts such as updating site copy, adding SEO page attributes, creating blog posts, managing social media platforms, listing in Business Directories, and consistently monitoring analytics to identify necessary changes or additions to the SEO strategy.

However, most small to medium-sized businesses need more internal resources and expertise for search engine optimization (SEO) best practices. Contracting with reputable digital marketing ensures a return on investment (ROI) through increased keyword rankings, website traffic, email inquiries, and phone calls.

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What are the benefits of a Website Graphic Designer?

A graphic designer significantly elevates the appearance, usability, and overall user experience of your online presentation and brand. While various website-building tools offer pre-made templates that allow for straightforward site creation, a graphic designer provides a unique, tailored look that aligns with your brand's vision and objectives. Their expertise ensures that the website not only looks professional but also optimally presents content, harmonizes visuals with user interface elements, and adapts seamlessly across different devices.

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Why is Social Media Important for Search Rankings?

Social media's importance for search rankings is its capacity to amplify content visibility, promote brand recognition, and generate targeted website traffic. There is every indication that having an active presence on social media platforms increases organic search results. Engaging content on social media attracts shares, likes, reviews, and website click-throughs.

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Are Business Directory Listings Important?

A business directory listing, or citation, refers to any mention of a company's name, address, phone number, bio, and website (often referred to as NAP+W) on business directories such as Merchant Circle, Yelp, Four Square, Yellow Pages, Chamber of Commerce, there are 30-50 'authority' recognized directories your NAP details must be accurately listed.

These citations play a crucial role because search engines, like Google, use them to validate and determine the credibility of a business's information. Consistent and accurate sources across various directories will enhance your search visibility and local ranking, whereas inconsistencies can negatively impact its performance in search results.

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