When Is It Time To Refresh Your Website Design & Content
Redesigning a website can be a significant undertaking for a business, but it is often necessary to stay competitive and meet evolving customer needs. Here…
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Digital Marketing & Social Media Management News
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Frequently Asked Questions
What is Content Marketing?
Content marketing involves creating relevant content for your target audience on site pages, blog articles and social media posts. When you optimize this content for search engines, it will improve your website’s ranking visibility and increase organic traffic click throughs.
What is Link Building?
Link building is the practice of acquiring high-quality backlinks to your website from other reputable sites, including social media venues. It’s crucial in search marketing because it helps improve your website’s authority and search engine rankings.
What is Pay-Per-Click Advertising (PPC)?
PPC, or Sponsored Search, is a form of online advertising where companies pay a fee for ad placement on search engine results pages. It can be an effective approach to gain top page visibility however, obtaining high organic rankings is usually a better long-term ROI.
Search Optimized Website Design Process
The graphic design and technical development of a search optimized website is a multifaceted and complex process that involves both aesthetic and user interface functionality…