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Content marketing involves creating relevant content for your target audience on site pages, blog articles and social media posts. When you optimize this content for search engines, it will improve your website’s ranking visibility and increase organic traffic click throughs.
Link building is the practice of acquiring high-quality backlinks to your website from other reputable sites, including social media venues. It’s crucial in search marketing because it helps improve your website’s authority and search engine rankings.
PPC, or Sponsored Search, is a form of online advertising where companies pay a fee for ad placement on search engine results pages. It can be an effective approach to gain top page visibility however, obtaining high organic rankings is usually a better long-term ROI.
At Focused Local, we help businesses stand out online through smart SEO, social media management, and data-driven marketing programs. As 2026 unfolds, visibility means more than ranking for keywords — it’s about positioning your brand to appear in AI-powered search
An effective SEO plan for eCommerce product pages ensures that your products are discoverable, relevant, and engaging for both search engines and customers. Here’s a strategic plan to optimize eCommerce product pages for SEO. Keyword Research Find Target Keywords: Research
Rewriting old blog content is a powerful SEO strategy that can improve search rankings, drive more traffic, and re-engage your audience. Here are several guidelines to optimize old blog content effectively. Identify Blog Posts to Rewrite Use Analytics Tools: Identify
The expected return on investment (ROI) for an SEO program can vary significantly depending on several factors, including the competitiveness of the industry, the quality of the SEO strategy, and the timeframe in which the results are evaluated. However, here’s
The demographic that tends to search for products and services on social media platforms rather than traditional search engines (like Google, Yahoo, or Bing) is generally younger and more digitally savvy. Here are key demographic groups: Gen Z (Born 1997-2012)
The effectiveness of high-ranking search results (achieved through SEO) versus sponsored search programs (SEM or paid search advertising) depends on your specific goals, budget, target audience, and timeline. Both strategies offer advantages and can be more effective in different scenarios.
Search Marketing & SEO Search Marketing and SEO are closely related concepts within the digital marketing realm, but they focus on different aspects of promoting a website or brand online. Here’s a breakdown of the main differences: Definition and Scope
Search marketing increases business revenue through various channels and applications by driving targeted traffic to your website, generating conversions, and increasing sales and brand recognition. Here are several examples of how search marketing contributes to revenue growth. Increased Website Traffic:
Hiring a search marketing company to manage your online marketing efforts and social media presence instead of doing it yourself can be a wise strategic decision for several reasons. Expertise and Experience: Search marketing companies typically have teams of experienced
A search marketing program, which includes both search engine optimization (SEO) and social media management, offers numerous benefits for businesses looking to improve their online visibility and drive targeted traffic to their websites. Here are some of the key benefits:
Our goal is to greatly enhance our client's online presence and achieve a strategic level of visibility in their specific market while consistently focusing on gaining an industry-leading online presence with their target audience through Social Media management and increased website search rankings.
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