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Digital Marketing & Social Media Management News
Stay current on the latest digital marketing trends by opting-in to receive the most recent news and articles. We cover topics regarding website design, best search marketing practices and social media management tips.Â
Search Marketing Topics
Frequently Asked Questions
What is Content Marketing?
Content marketing involves creating relevant content for your target audience on site pages, blog articles and social media posts. When you optimize this content for search engines, it will improve your website’s ranking visibility and increase organic traffic click throughs.
What is Link Building?
Link building is the practice of acquiring high-quality backlinks to your website from other reputable sites, including social media venues. It’s crucial in search marketing because it helps improve your website’s authority and search engine rankings.
What is Pay-Per-Click Advertising (PPC)?
PPC, or Sponsored Search, is a form of online advertising where companies pay a fee for ad placement on search engine results pages. It can be an effective approach to gain top page visibility however, obtaining high organic rankings is usually a better long-term ROI.
October 27, 2023
Webpage Search Optimization Best Practices
Optimizing a webpage for search engines is essential as it improves the visibility and accessibility of a website in search results, leading to higher rankings and increased organic search traffic. This means more potential customers or audiences without the need…
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POSTED BY
Marnie Kunz
October 27, 2023
Important SEO Website Information from Analytic Tools
Website analytics information is the only guide you have to track and determine how your online marketing efforts are performing. A search marketing program will monitor metrics specific to user behavior and interactions on a site. By analyzing key metrics…
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POSTED BY
Marnie Kunz
October 27, 2023
How Does a GMB Profile Increase Business
A Google Business Listing, known as Google My Business (GMB), is a free tool that allows business owners to manage their online Google presence, including Search and Maps. The listing provides central details like business name, location, hours of operation,…
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POSTED BY
Marnie Kunz
October 27, 2023
Search Optimized Website Design Process
The graphic design and technical development of a search optimized website is a multifaceted and complex process that involves both aesthetic and user interface functionality considerations. This is an overview of a few key elements of a development project. Understanding…
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