Stay current on the latest digital marketing trends by opting-in to receive the most recent news and articles. We cover topics regarding website design, best search marketing practices and social media management tips.
Digital Marketing & Social Media Management News
Stay current on the latest digital marketing trends by opting-in to receive the most recent news and articles. We cover topics regarding website design, best search marketing practices and social media management tips.
Search Marketing Topics
Frequently Asked Questions
What is Content Marketing?
Content marketing involves creating relevant content for your target audience on site pages, blog articles and social media posts. When you optimize this content for search engines, it will improve your website’s ranking visibility and increase organic traffic click throughs.
What is Link Building?
Link building is the practice of acquiring high-quality backlinks to your website from other reputable sites, including social media venues. It’s crucial in search marketing because it helps improve your website’s authority and search engine rankings.
What is Pay-Per-Click Advertising (PPC)?
PPC, or Sponsored Search, is a form of online advertising where companies pay a fee for ad placement on search engine results pages. It can be an effective approach to gain top page visibility however, obtaining high organic rankings is usually a better long-term ROI.
May 13, 2025
What Is The Average Cost, Resource Allocation & Time Commitment To Managing Your Online
Managing search marketing, blog posts, and social media pages in-house for a small to medium-sized business can be both time-intensive and resource-heavy. Here’s a realistic breakdown: Weekly Time Estimate (Conservative) Search Marketing (Google Ads/SEO): 6–10 hours/week (Keyword research, writing ads,…
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POSTED BY
Marnie Kunz
May 13, 2025
Focused Local Launches Dedicated Team for Google & Social Media Ads Campaign Management
In a strategic expansion of its digital marketing services, Focused Local is proud to announce the addition of a dedicated team specializing in Google Ads and social media advertising campaign management. This exciting development enhances the company’s full-service capabilities and…
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POSTED BY
Marnie Kunz
April 17, 2025
Website Design Trends For 2025
In 2025, website design continues to evolve with a strong emphasis on user experience, personalization, and performance. Focused Local, an industry recognized website development company, here are many of the elements being integrated into new website construction today. AI Integration:…
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POSTED BY
Marnie Kunz
April 17, 2025
Why Website Maintenance Matters & How Focused Local Has You Covered
Your website is often the first impression your business makes. It’s your digital storefront, your 24/7 salesperson, and a direct reflection of your brand. But just like a physical location, your website needs routine maintenance to stay in top shape—and…
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