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Digital Marketing & Social Media Management News
Stay current on the latest digital marketing trends by opting-in to receive the most recent news and articles. We cover topics regarding website design, best search marketing practices and social media management tips.Â
Search Marketing Topics
Frequently Asked Questions
What is Content Marketing?
Content marketing involves creating relevant content for your target audience on site pages, blog articles and social media posts. When you optimize this content for search engines, it will improve your website’s ranking visibility and increase organic traffic click throughs.
What is Link Building?
Link building is the practice of acquiring high-quality backlinks to your website from other reputable sites, including social media venues. It’s crucial in search marketing because it helps improve your website’s authority and search engine rankings.
What is Pay-Per-Click Advertising (PPC)?
PPC, or Sponsored Search, is a form of online advertising where companies pay a fee for ad placement on search engine results pages. It can be an effective approach to gain top page visibility however, obtaining high organic rankings is usually a better long-term ROI.
August 12, 2024
Why Are Videos Important To A Successful Digital Marketing Program
Enhanced Storytelling: Videos allow brands to tell their story in a compelling and immersive way. Whether it’s through customer testimonials, brand stories, or product demonstrations, videos can effectively convey emotions and messages that resonate with audiences. Increased Engagement: Video content…
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POSTED BY
Marnie Kunz
July 23, 2024
Why Is It Important To Routinely Add New Content To Your Website
Routinely adding new content to your website is significantly important for several reasons and is part of our monthly optimization best practices in all of our SEO programs. Improved Search Engine Optimization (SEO) Fresh Content: Search engines favor websites that…
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POSTED BY
Marnie Kunz
July 22, 2024
What Is SEO Content Strategy
An SEO content strategy is a plan designed to improve a website’s visibility in search engine results through the creation, optimization, and promotion of high-quality, relevant content. This strategy involves several key components and steps – Key Components of SEO…
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POSTED BY
Marnie Kunz
June 14, 2024
Why Are Social Reviews Important to Search Marketing & Your Brand
Social reviews play a crucial role in search marketing and company branding for several reasons. Here are several to consider. SEO Benefits Increased Visibility: Positive reviews will improve a company’s local Search Marketing, making it more likely to appear in…
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