Stay current on the latest digital marketing trends by opting-in to receive the most recent news and articles. We cover topics regarding website design, best search marketing practices and social media management tips.
Digital Marketing & Social Media Management News
Stay current on the latest digital marketing trends by opting-in to receive the most recent news and articles. We cover topics regarding website design, best search marketing practices and social media management tips.
Search Marketing Topics
Frequently Asked Questions
What is Content Marketing?
Content marketing involves creating relevant content for your target audience on site pages, blog articles and social media posts. When you optimize this content for search engines, it will improve your website’s ranking visibility and increase organic traffic click throughs.
What is Link Building?
Link building is the practice of acquiring high-quality backlinks to your website from other reputable sites, including social media venues. It’s crucial in search marketing because it helps improve your website’s authority and search engine rankings.
What is Pay-Per-Click Advertising (PPC)?
PPC, or Sponsored Search, is a form of online advertising where companies pay a fee for ad placement on search engine results pages. It can be an effective approach to gain top page visibility however, obtaining high organic rankings is usually a better long-term ROI.
January 28, 2025
Does AI Content Rank Well In Search Results
AI-generated webpage copy can perform well in search results, but its success depends on several factors. Strengths of AI-Generated Copy for SEO Keyword Optimization: AI tools can efficiently analyze and integrate relevant keywords into the content, boosting search visibility. Scalability:…
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POSTED BY
Marnie Kunz
December 23, 2024
Elevate Your Business Visibility with Our Social Platform Ad Campaigns
At Focused Local, we specialize in crafting tailored ad campaigns that amplify your brand presence, engage your target audience, and drive results. Here’s how we work our magic across Facebook, Instagram, and LinkedIn – Facebook: Unlocking Broad Reach and Engagement…
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POSTED BY
Marnie Kunz
December 23, 2024
Why Location Pages Are Effective To Search Ranking In Other Cities
How does your business achieve search visibility in other cities or geographic regions outside the physical address of your company? Achieving search visibility in cities or geographic regions where your business does not have a physical address can be challenging,…
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POSTED BY
Marnie Kunz
November 20, 2024
Best Practices for Search Optimizing an eCommerce Website
An effective SEO plan for eCommerce product pages ensures that your products are discoverable, relevant, and engaging for both search engines and customers. Here’s a strategic plan to optimize eCommerce product pages for SEO. Keyword Research Find Target Keywords: Research…
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