Stay current on the latest digital marketing trends by opting-in to receive the most recent news and articles. We cover topics regarding website design, best search marketing practices and social media management tips.
Digital Marketing & Social Media Management News
Stay current on the latest digital marketing trends by opting-in to receive the most recent news and articles. We cover topics regarding website design, best search marketing practices and social media management tips.
Search Marketing Topics
Frequently Asked Questions
What is Content Marketing?
Content marketing involves creating relevant content for your target audience on site pages, blog articles and social media posts. When you optimize this content for search engines, it will improve your website’s ranking visibility and increase organic traffic click throughs.
What is Link Building?
Link building is the practice of acquiring high-quality backlinks to your website from other reputable sites, including social media venues. It’s crucial in search marketing because it helps improve your website’s authority and search engine rankings.
What is Pay-Per-Click Advertising (PPC)?
PPC, or Sponsored Search, is a form of online advertising where companies pay a fee for ad placement on search engine results pages. It can be an effective approach to gain top page visibility however, obtaining high organic rankings is usually a better long-term ROI.
October 15, 2024
Has Social Media Become The New Google Search Engine
Social media platforms have increasingly become powerful players in areas where Google traditionally dominated, such as content discovery, search, and advertising. While Google remains the leader in traditional search and advertising, social media platforms like Instagram, Facebook, TikTok, and X…
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Marnie Kunz
September 25, 2024
10 Best Practices of a Successful Online Local Marketing Program
A successful online local marketing program leverages various digital marketing strategies to engage local customers and increase brand visibility in a specific geographic area. Here are the top 10 best practices for achieving success with a local marketing strategy: Optimize…
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POSTED BY
Marnie Kunz
September 24, 2024
What Age Demographic Searches with Social Media and not Google
The demographic that tends to search for products and services on social media platforms rather than traditional search engines (like Google, Yahoo, or Bing) is generally younger and more digitally savvy. Here are key demographic groups: Gen Z (Born 1997-2012)…
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POSTED BY
Marnie Kunz
August 12, 2024
Using Google’s Search Console
Routinely adding new content to your website is significantly important for several reasons and is part of our monthly optimization best practices in all of our SEO programs. Improved Search Engine Optimization (SEO) Fresh Content: Search engines favor websites that…
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